The following is based on a true story. The name of the bee has been concealed so as to protect innocent wildlife.
Once there was a bee who flew into a house through an open window. He buzzed around a bit and then decided he preferred the great outdoors. He turned around, spied the great outdoors and zoomed right toward it. Bzzzz… BUMP! The bee crashed into the other side of the sliding glass window – the closed side. That’s funny, he said to himself. I can see the sky and the trees out there. Let’s try again. Bzzz… BUMP! Can’t be!
Buzzes and bumps alternated as the bee tried and tried again to push himself through the glass. He tried a little higher; he tried a little lower. Eventually he collapsed, panting, on the window ledge from exhaustion. When he had recovered, he tried again. BUMP! It…has…to…be… BUMP!
Unbeknownst to him – about two feet to his right was the open part of the window.
Moral of the story: even if it looks like the way is clear, if you keep hitting a closed window – go get a GPS. If you can’t, at least get Google Maps so you can zoom out. If you can’t – at least move and try to go a different way!
Moral of the moral of the story:
How many times have you gone Bzzz…BUMP! when marketing your product or service?
Our poor battered bee was very convinced that the window was the way to go – after all, he could see the outdoors right in front of him! And even try after try couldn’t convince him that this wasn’t the way out. It looked so RIGHT.
Had he had the Bee-GPS, it would have told him that he needed to take another path. Had he even backed up five feet, instead of the two centimeters that he did before executing yet another bump – he might have realized that there was a difference between the closed-window path and the open-window path. But his field of reference was too narrow. He couldn’t see the other paths from where he was, and he didn’t back up to take a new, fresh look at his surroundings.
When we’ve poured time and effort into marketing in a specific way, and it’s not bearing fruit, do we back up? Do we take time to re-evaluate?
If my ads aren’t getting me as many customers as I want, what’s my response? Keep putting in ads in the hope that next week will be different? Put in more ads?
If my Facebook posts aren’t getting me clients, what do I do? Keep posting? Post more?
Do I do more of the same, convinced that eventually it HAS to work because it looks like this HAS to be the way to success – or do I back up and take another look? Am I limiting my marketing field of vision?
If it ain’t broke – don’t fix it.
If it “is broke” – don’t stick with it.
Back up, take another look, try another path. Don’t limit yourself to one technique or strategy of marketing in the hopes that it will eventually work. And if you can get yourself a GPS – go for it.
Wishing you a clear flight out an open window!
If YOU feel that you’re stuck buzzing and bumping against a closed window with your marketing, and you’re sure there must be an open one around close by, you’re invited to check out our practical, hands-on, internet marketing workshop starting in a week. Offered live over Skype, with a maximum of 5 participants, this workshop is geared to help you get unstuck in your marketing and find the strategies that will work for you to get more customers.
This isn’t about lots of information that you have to figure out what to do with – this is about personal guidance to help you to create a working marketing plan, with lots of feedback and review from me and the other participants. You’ll have two weeks in between sessions to apply your specific plan, and then plenty of time to share the results and get more feedback and guidance in the next session before we move on.
Ready to soar through the window? Send me an email at aviva [AT] speciphilia [DOT] com to reserve your place or discuss how this workshop can work for you.